In a world where truth and fiction are blurring, Massimo asks a simple question: What happened to facts? Through an analysis of how social networks have changed, Massimo launches a call to action and proposes solutions to diffuse the dangers lingering in our post-truth society.
Massimo Maoret is an Assistant Professor in the Strategic Management Department at IESE Business School, and a Marie Curie Fellow of the European Commission. He has received a Ph.D. in Management from Boston College in 2013. Massimo’s research focuses on how social networks affect the performance of firms and individuals. At IESE Business School, he teaches Competitive Strategy, Strategy Execution and Managing Social Networks in the MBA and Ph.D programs, and also in various Executive modules.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx